7 things in which you will save time with a chatbot in your company

“No chatbot, no future”, Within a few years, most companies that do not have one of these invaluable virtual partners will become obsolete, their customer service will be slow and insufficient and will not be able to connect digitally with their audience. They are scalable, immediate and getting smarter.

Are you aware of how much time (and money) you can save with a chatbot in your company? We explain up to seven functions in which the conversational assistants will give you a hand.

7 things in which you will save time thanks to a chatbot

It doesn’t matter if you are a young startup, an SME, a multinational or a family business that wants to digitalize. In all cases, acquiring a chatbot allows you to increase your sales, build customer loyalty, stand out from your competitors and automate multiple functions, earning time, talent and money. Let’s see what a chatbot can do for you:

  • Gamification: Chatbots also allow users to perform actions such as playing, accessing contests or winning prizes, assuming an extra attraction that companies can automate so that their success grows, to sell more and to reach a wider audience without investing more time or money.
  • Reporting: Chatbots can provide all kinds of relevant data 24 hours a day and 7 days a week. Instead of having a fleet of staff with hours you can provide the best customer service from a messaging app that never closes. 
  • Integration with instant messaging: Apps like Facebook Messenger or WhatsApp already dominate the world and grow at a much faster pace than social networks. In China WeChat is the most used app, hosting thousands of chatbots of brands and companies. Users will feel more comfortable and better served by being able to contact you through their favorite application.
  • Resolution of immediate doubts: The chatbots make easy that the client does not have to wait, they provide quality feedback at the moment and they can also talk to thousands of people simultaneously. Their permanent availability raise the level of satisfaction of your target and will take away lot of headaches.
  • Conversion through the clouds: 15% of consumers in 195 countries used a chatbot in 2018, a tool that improves conversion – whatever the desired call to action is: subscription, lead, online purchase, etc. – providing an easily understandable and immediate customer experience. In addition, in Jim Collective we combine the effectiveness of chatbots designed for Facebook Messenger with personalized advertising campaigns on Facebook Ads. 
  • Sales that rise like foam: A quarter of customer service operations in 2020 will use a virtual assistant, according to estimates by Gartner. Next year a third of B2B companies will also use AI to increase their sales. If you want to increase the volume of sales along with the quality of service, an intelligent chatbot is the key.
  • Improving your brand reputation: For your value proposition, digital marketing strategy and brand differentiation, conversational bots represent a before and after. They increase the online presence, attract new subscribers, retain customers and add a plus to the communication experience.

5 advantages of professionalizing marketing processes

Philip Kotler said that “the keys to successful marketing are focus, positioning and differentiation.” To get these ingredients so juicy today we will talk about a key axis in your corporate strategy, and we will tell you why professionalizing marketing processes is the best favor you can do for your business.
What do we talk about when we talk about professionalization applied to this field? It is a systematic approach that allows developing marketing objectives, strategies and implementation tactics applicable to all kinds of teams and projects.
What will you gain by professionalizing your company’s marketing processes? We explain it in greater details below, but in four simple words: time, organization, money and efficiency.
Optimizing in an integral way all the parts of the strategy – from the final reports to the plan in social networks or to the brief – allows the design of scalable and replicable digital campaigns, maximizing the creativity and talent of the team and obtaining better results, without wasting time, wasting effort or throwing money overboard.
Let’s see some of the advantages of professionalizing marketing in your company.
What do I gain with the professionalization of marketing in my project?
Absolute integration: The professionalization approach, being integral and scalable, will soak every aspect of your company’s marketing plan. Thanks to him we can design more detailed, creative, surprising and adapted digital campaigns to your target, from social networks to the design of a specialized chatbot. We will avoid the lack of coordination or contradictions.
Better investment and economic return: The cost savings in the short, medium and long term are big. Working around specific objectives completely helps you improve the conversion of all CTAs in your campaign. In addition, time is money: you will also breathe easier with deadlines and you will not err with useless actions.
Proactive instead of reactive campaigns: By having tailor-made forms connected with collaborative software such as Trello we can have comprehensive and documented information on each project. This allows campaigns to be proactive and user-centric, anticipating their desire, expectations or problems.
Greater creative potential: We know that the customer is the hero of your story. To design the perfect campaign according to the needs of your target audience, professionalization implies a competitive advantage. You get shine for your company’s product or service but also from the creative ideas and potential of your team. Tell us, and we will make them flesh and blood. Or Artificial Intelligence, clicks and online sales!

5 tendances clés en matière de design web en 2020

As with mobile phones or vehicles, web design trends also change over the years, following fashions and technological development, adapting to user needs, better usability, shopping experience and visual appeal.

If you don’t want your blog or website to be a total disaster and you wish to be seen with favorable eyes by your potential customers, we will tell you what are the most prominent trends in web design in 2020. Minimalism, magnetism and visual personality will be your companions on the way.

 

  • What is important this year in web design?

 

  • The minimalism continues to shine: The motto of ‘less is more’ has not stopped working in 2020. The minimalism facilitates the reading experience, transmits a clear and clean brand image and guarantees a comfortable and intuitive freedom of movement through the interface. Many websites have chosen to add animations and fading effects, while the OnePage design stands out, when information and content are displayed on a single page, gaining accessibility and comfort.
  • Handwritten… and a touch of psychedelia: The so-called handmade or handmade typefaces, parallel to the rise of lettering as a trend in graphic design, are typographic fonts that have gained increasing prominence to provide a unique, handmade and customized touch to logos and other elements. In the field of design, the glitch touch, the retro elements and the bright colors of decades like the eighties are still seals of aesthetic differentiation.
  • Natural and organic forms: Although websites often focus on systematic grids, natural forms, soft lines and organic geometry have gained prominence in web design this 2020. Imperfection and asymmetry highlight elements of the web, granting depth, liveliness and movement and capturing spontaneity. It is essential to have a graphic professional that captures the essence of the brand.
  • Microinteractions: Microinteractions are events that want to surprise and engage the user each time he performs a small action on a website or application. They are specific responses in the form of sounds, bells, animations, notifications or even GIFs. Involve the audience and give intelligence to your website. Needless to say, when it comes to the video format, we are talking about an overwhelming dominance.
    • Chatbots integration: The chatbots are on the crest of the wave at this point in 2020, gaining intelligence and efficiency thanks to the progress of machine learning, the growing importance of instant messaging and its adoption by leading brand companies. We have a wide range of options when it comes to integrating conversational assistants into web pages: pet-shaped chatbots, fun bright colors, endowed with a sense of humor and in general, each time with higher levels of personalization, to make the user feel at home.

 

5 leading brands that have revolutionized customer service in the digital era

Just like in the past, when the world changed forever with the arrival of the printing press or the railway, things have never been the same for the users or for companies since the arrival of the Internet.

Selling handicraft products online anywhere in the world, having decentralized teams thanks to collaborative software or working as a freelance for projects on the other side of the planet is possible as a result of the technological advances of the digital transformation era. One of the things that has changed the most is customer service, improved and optimized thanks to the progress of technology. 

According to Oracle, 68% of users would acquire more products from brands that prioritize customer service. Microblogging, the incorporation of chatbots as available elements 24/7, virtual and augmented reality, real-time tracking of shipments with geolocation or email marketing are some key tools that have revolutionized customer service in this century.

Let’s look at five examples of brands that have achieved it thanks to a chatbot and other technologies.

 

  • 5 leading and creative customer service brands 

  • Booking: The global tourism booking site has its Chatbot Booking Assistant, which stands out for its intuitive interface and its complete automatic responses for travelers. Online reservations in real time, flexible payment options, high personalization and 24/7 customer service define a complete and effective online service.
  • Skyscanner: The popular online flight comparator is a useful digital tool that allows you to set alerts, the company has integrated chatbots in messaging apps like Telegram or Facebook Messenger in order to provide flight suggestions and also created a different version for virtual assistants like Alexa.
  • Ebay: This is one of the most popular ecommerce platforms in the world, present in more than 30 countries. In addition to regularly optimizing its website or having a great search algorithm, eBay also developed a chatbot named Shopbot and implemented on Facebook Messenger. Thanks to it, users can find specific items or upload a photo that an Artificial Intelligence software will locate. Ideal to complete purchase processes.
  • ImaginBank: The Caixabank mobile bank has also highlighted the incorporation of a chatbot as an innovative customer service channel, since its customers are generally proactive users with a digital native profile. It can be used both in Facebook and from the app itself, solving all kinds of questions, setting up personalized alerts or offering discounts and investment opportunities.
  • Lidl: The Queen of supermarkets in regard to social networks, sieNDO an example of fantastic use of SocialMedia.With an active and massive presence on platforms such as Facebook, Twitter and Instagram, it provides its own specialized and quality content for its community of buyers, interacts and resolves doubts. Recipes, ideas, news, contests, videos and GIFs are key elements in your smart and creative digital marketing plan.