Philip Kotler said that “the keys to successful marketing are focus, positioning and differentiation.” To get these ingredients so juicy today we will talk about a key axis in your corporate strategy, and we will tell you why professionalizing marketing processes is the best favor you can do for your business.
What do we talk about when we talk about professionalization applied to this field? It is a systematic approach that allows developing marketing objectives, strategies and implementation tactics applicable to all kinds of teams and projects.
What will you gain by professionalizing your company’s marketing processes? We explain it in greater details below, but in four simple words: time, organization, money and efficiency.
Optimizing in an integral way all the parts of the strategy – from the final reports to the plan in social networks or to the brief – allows the design of scalable and replicable digital campaigns, maximizing the creativity and talent of the team and obtaining better results, without wasting time, wasting effort or throwing money overboard.
Let’s see some of the advantages of professionalizing marketing in your company.
What do I gain with the professionalization of marketing in my project?
Absolute integration: The professionalization approach, being integral and scalable, will soak every aspect of your company’s marketing plan. Thanks to him we can design more detailed, creative, surprising and adapted digital campaigns to your target, from social networks to the design of a specialized chatbot. We will avoid the lack of coordination or contradictions.
Better investment and economic return: The cost savings in the short, medium and long term are big. Working around specific objectives completely helps you improve the conversion of all CTAs in your campaign. In addition, time is money: you will also breathe easier with deadlines and you will not err with useless actions.
Proactive instead of reactive campaigns: By having tailor-made forms connected with collaborative software such as Trello we can have comprehensive and documented information on each project. This allows campaigns to be proactive and user-centric, anticipating their desire, expectations or problems.
Greater creative potential: We know that the customer is the hero of your story. To design the perfect campaign according to the needs of your target audience, professionalization implies a competitive advantage. You get shine for your company’s product or service but also from the creative ideas and potential of your team. Tell us, and we will make them flesh and blood. Or Artificial Intelligence, clicks and online sales!